Located in the heart of historic East Austin near 12th and Chicon, Altatudes features high-end women’s apparel and accessories from over 25 labels like Alexander Michael Snyder (AMS), Black Halo, Rebecca Taylor, Laura Siegel, Tracy Reese, and Austin designer Nina Means. Luxury goods are also sourced from across the globe. Altatudes shoppers will find Lack of Color hats from Australia, Nita Siri handbags from Spain, and Stine Goya shoes from Denmark, to name a few.
Owner Alta Y. Alexander has carefully curated her boutique with special items that oftentimes are carried exclusively in Austin at Altatudes. She also offers a limited selection, up to four of each piece, ensuring customers will be adding something unique to their wardrobe. A bright yellow and white striped awning welcomes guests into the intimate space designed in neutral grey and white tones, allowing the clothing and jewelry to shine. A plush settee is situated under a chandelier, and accessories are displayed in an antiqued curio.
Don’t miss “Alta’s Corner”, where featured looks of the moment are styled on a brass bellman’s cart, or the distinctly gorgeous deconstructed shoe wall that houses all beauty for the tootsies.
Altatudes opened doors in September and Alta purposefully selected the East Austin neighborhood. The revitalization of this cultural corridor was important to her, as she’s the first and only African-American who owns an upscale womenswear boutique in Austin. She has and hopes to continue positively contribute to the community and the East 12th corridor, helping forging an emerging commerce, and helping others to find and embrace their “tude”.
Staying true to her own aesthetic – authentic, feminine and stylish – Alta carefully curates each and every piece she carries at Altatudes
Originally from Smithville, Alta Y. Alexander has lived in Austin since she was 12 years old. Upon graduating from Travis High School, she attended Huston-Tillotson University where she earned a Bachelor’s in Business and Communications. With over 10-years of style setting, retail experience, Alta has held managerial positions at high-end boutiques and department stores including ByGeorge, Foley’s, Joske’s, Scarborough’s, and Yarings. She’s also worked for national tech corporations and major media companies such as Applied Materials, Cox Communications, and Freescale (Motorola). Prior to becoming a business owner, she was the public relations manager for Central Market, the marketing manager for the Austin American-Statesman, and worked for the State of Texas as a public servant in the Office of Civil Rights.
Alta is a triple-threat – business savvy, communications-oriented and fashion-forward. Blending the three, she pursued her childhood dream of becoming a boutique owner when she opened Altatudes in the heart of historic East Austin on September 18, 2017. Her luxury store has given her the opportunity not only to live her dream, but to provide others the opportunity to expand on their own “tude” – her term for “style.” Altatudes offers unique brands, designs, and styles, clothed in a personalized shopping experience. If a customer has an upcoming event, date, or work presentation, or just want to refresh their wardrobe, Alta will enthusiastically style them to achieve their fashion goals.
Initially attracted to the neighborhood’s rich culture and historic backdrop, Alta’s customers often expresses that they love seeing an African-American woman helping to revitalize Austin. Staying true to her own aesthetic – authentic, feminine and stylish – Alta carefully curates each and every piece she carries at Altatudes. She has a special vision for her boutique and sticks to it.
Outside of Altatudes, Alta is actively involved in her community. She is on the Board of Directors for the East 12th Street Merchants Association (ETSMA) and a member/affiliate of several professional organizations — Austin Area Urban League, Austin Chamber of Commerce, Austin Women’s Chamber of Commerce, Greater Austin Black Chamber of Commerce, and the Austin branch of the NAACP. She is also a charter member and the immediate outgoing Vice-President and Membership Chair in the Lone Star (TX) Chapter of The Links, Incorporated, and on the executive committee of the National Council of Negro Women-Austin Section (NCNW).
A proud wife to Lamont A. Alexander, stepmother to Nikole Ross, mother-in-law to CJ Ross, and “Yaya” to her two beautiful grandchildren, Clifton Lamont and Mikayla Rose Ross. Alta feels that being with family and giving back to her community gives her the fuel to take on challenges and embrace life to the fullest.
Altatudes sashayed down the proverbial runway opening it’s door September 18, 2017 in the historic East End building. The boutique was retailored by Alta’s husband Lamont in her vision from top to bottom. The exterior structure is bathed in a yellow gold color - a nod to her alma mater Huston-Tillotson University, and a reflection of her bright and sunny disposition. As you enter the doors, you are transferred into a enchanted luxury locale where modern and contemporary design are threaded together with and contemporary, traditional and vintage tailoring. The result is an entricately personal, uniquely crafted shopping experience.
Style & Quality
Altatudes offers individual styling and personal shopping, as well as wardrobe consultations.
Alta has an impeccable eye for style and procures quality styles, designs and brands that features “uniqueness”. “I love texture, embellishments, adornments, unique shapes - those pieces that are different, yet will add to your own collections”, exclaims Alta.